Founded in 1996, Vision International People Group pursues a coherent policy of corporate social responsibility meeting the inherent needs of society. This policy makes an integral part of the company's philosophy and its activities as a whole. While introducing its food supplements and health products to the world market, Vision International People Group vigorously promotes and supports healthy lifestyles and choices, and strives to maintain a constructive dialogue with state institutions and public organizations both in Russia and in other countries.

In 2004, the company President Mr. Dmitry Buryak launched the initiative for Vision International People Group to take the lead in an important social policy-related project called the "Russian National Population Quality of Life, Health and Nutrition Survey". The survey was carried out in collaboration with the Research Institute of Nutrition Russian Academy of Medical Sciences (Cooperation Agreement of August 6, 2004) and under the aegis of the World Health Organization. The survey found support and approval from the Ministry of Health and Social Development of the Russian Federation and the Russian Academy of Medical Sciences.

The survey was carried out as part of the Russian Longitudinal Monitoring Survey (RLMS) based on the nationally representative sample for the Russian Federation. The original sample amounted to more than 4,500 households in 158 cities and towns, urban and rural localities from 38 subjects of the Russian Federation. The survey was held in two waves: in October 2004 to January 2005, and followed in October 2005 to January 2006. The annual sample amounted to approximately 10,000 people aged 14 years and over.

The research into the quality of life in the population of Russia was done with the World Health Organization questionnaire – the WHOQOL-BREF. The research enabled the population-based objective assessment of the quality of life parameters in the adult population of Russia for the first time ever. The findings show age, gender and other socio-demographic, as well as regional differences in the quality of life parameters (see Maps 1.1-1.5). These findings are of particular academic and practical value in terms of developing the quality of life normative values for population groups in Russia.

Development of the ICF-based Health and Functioning questionnaire, which was designed to assess the health and functioning, and based on the World Health Organization's “International Classification of Functioning, Disability and Health: ICF”, became an important part of the survey. The new questionnaire was developed to map the subjective evaluation of the quality of life (the WHOQOL-BREF questionnaire) onto the objective assessment of the health and functioning (the ICF-based Health and Functioning questionnaire). The administration of the measure has shown that it has a solid foundation in psychometrics (validity, reliability and sensitivity) and provides a methodologically robust instrument successfully used in clinical trials and population surveys (see Maps 2.1-2.9).

The food frequency method was used to research into the Russian national diet and nutrition, and track regional patterns and trends of food consumption across the country. The findings were further reported as food pyramids for each different region and analysed through comparisons of the regional food pyramids with the WHO recommended food guide pyramid (see Figure 1.1, Maps 3.1-3.4).